Allison Walsh of Rainseed Marketing published an article in today’s Law Technology News about lawyers, marketing, and social media. Walsh lists 12 tips that lawyers should follow to successfully engage in social media. According to Walsh, social media for lawyers is now a necessity rather than a luxury. Why? Walsh says data reveals that “…97 % of people go online when they are looking for information on a new product or service, and 67% of those people are using social media.”
Walsh says attorneys should use social media to brand their product rather than using it to sell legal services. Social media not only includes Facebook and Twitter but an attorney’s website and blog. Even with the use of social media, Walsh reminds attorneys that it is still necessary to “…actually talk to people….You still need to get yourself out there person to person.” Don’t forget about the state bar’s advertising rules either. They are applicable to social media.
For more information about social media and attorneys, check out the library’s collection on the topic. We have titles that include how to manuals, discussions about corporate risk involved, evidentiary issues that arise, the application of ethics, and the importance of cyber-security. Do a search for (social media) in the title field of the library’s catalog for a list. Check out John G. Browning’s The Lawyer’s Guide to Social Networking: Understanding Social Media’s Impact on the Law, KF 390.5 C6 B77 2010.