clearviewsocialClearViewSocial, an app designed by attorney Adrian Dayton, to get lawyers sharing online, was unveiled last Thursday at the Legal Marketing Technology Conference  West.  According to the ClearViewSocial site, the app is designed to allow law firm marketers to email firm attorneys with content that can then be shared with the click of a button on attorneys’ social network sites, such as LinkedIn.  A brief video describes the app as a tool to engage clients and start conversations.  Dayton’s theory is that law firms produce massive amounts of content that attorneys do not share with their social networking sites because of time.  This app allows marketers to push content to attorneys who can then share the content on their LinkedIn sites.  Previously Robert Ambrogi’s LawSites was very critical of the app but a recent review “softened” Ambrogi’s objections.  Check out ClearViewSocial here.

About Lisa Smith-Butler

Associate Professor of Law Charleston School of Law 385 Meeting St., Suite 322B Charleston, S.C. 29403 843.377.2144
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